Xodus Introduces 2025 Carnival Theme
KINGSTON, Jamaica —
Xodus has kicked off the 2024/25 carnival season in a spectacular way by unveiling its Utopia: Garden of Paradise costume collection through a short film released across all its social media platforms on Wednesday.
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Engagement continued to climb in the hours following the release, with more than 50,000 viewers tuning in during the initial two-hour window. That figure only grew as the night progressed.
“The excitement didn’t stop there however, as on the night of the launch, the video was shared over 1,500 times, which really helped amplify the reach and engagement,” King added, also highlighting that pre-registrations and costume purchases have surpassed the team’s expectations.
Looking at broader marketing trends, King emphasized the growing importance of interactive and shareable content.
Immediately following the digital launch, Xodus will shift into its 2024/25 schedule of events, starting with Xodus Remedy on Friday, November 8. To elevate the Utopia: Garden of Paradise experience, the carnival brand will curate special Spotify playlists and host pop-up events.
“Things like influencer collaborations, user-generated content, and live streaming events are becoming super important. We’re also leaning into data driven strategies to connect with audiences around the globe and not just locally. It’s all about making sure our marketing truly reflects the diverse community of carnival lovers everywhere,” she said.
Fans and revelers won’t have to wait too long for an in-person experience. On November 8, Xodus Carnival will host Xodus Remedy at the National Stadium Ring Road, marking yet another opportunity to bring the Garden of Paradise theme to life.
Xodus is set to debut a dynamic digital presentation packed with exclusive behind-the-scenes content, costume reveals, and interactive experiences. This online showcase will immerse audiences in real-time updates on registration, designer insights, and other special announcements.
Written by: Caribbean Carnival Connection
Driven by our deep love for carnival, we’re here to help you connect, grow, and make every celebration extraordinary. At Caribbean Carnival Connection, we bring innovation to the heart of the carnival industry, offering expert marketing services and a cutting-edge shop solution designed for all stakeholders—from bands and event organizers to hotels and tour providers. Together, let’s elevate the carnival experience for everyone.
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