Xodus Shifts to Digital Costume Launch
KINGSTON, Jamaica —
Xodus has announced that its upcoming costume launch will be presented in a digital format, marking a departure from the traditional, in-person unveilings. Organizers say this move aims to maintain audience engagement, ensure the safety of supporters, and broaden reach to carnival enthusiasts worldwide
Kandi King takes Xodus digital
Xodus has officially appointed Kandi King as its new Chief of Marketing, coinciding with the brand’s announcement of a dynamic digital costume rollout. This virtual presentation will feature exclusive behind-the-scenes content, costume reveals, and interactive experiences—giving online audiences real-time insights into registration, designer highlights, and other key updates.
Immediately following the digital launch, Xodus will shift into its 2024/25 schedule of events, starting with Xodus Remedy on Friday, November 8. To elevate the Utopia: Garden of Paradise experience, the carnival brand will curate special Spotify playlists and host pop-up events.
In a move aimed at broadening participation, Xodus will introduce a dedicated section for university students, offering them an affordable and inclusive gateway to the festivities. With King at the helm of marketing initiatives, the company is poised to deliver a fresh and engaging carnival experience for all.
Written by: Caribbean Carnival Connection
Driven by our deep love for carnival, we’re here to help you connect, grow, and make every celebration extraordinary. At Caribbean Carnival Connection, we bring innovation to the heart of the carnival industry, offering expert marketing services and a cutting-edge shop solution designed for all stakeholders—from bands and event organizers to hotels and tour providers. Together, let’s elevate the carnival experience for everyone.
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